B2B marketing has the unique challenge of often dealing with long and complex sales cycles. These can be caused by a variety of factors, such as the need for multiple decision makers, the high value of the products or services being sold, and the need for thorough research and consideration before making a purchase.B2B marketers can serve the buyer

In today's fast-paced business world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win percentages. One way to achieve these goals is by aligning marketing efforts with the buyer's journey.One key aspect of the B2B buying journey is the awareness stage, where buyers become aware of a problem or opport

In this hard-hitting episode on the B2B eCommerce Podcast I shared my thinking of why the Sales Funnel no longer exists, and other realities about contemporary B2B advertising and marketing. We talk about exactly how the purchasing trip is now completely fragmented and the way that community building can help marketing experts take back control of

Mark Donnigan constructs disruptive ingenious startups. Mark's superpower is architecting go-to-market strategies and marketing movements that drive genuine company results for technical and product-centric creators. Mark's development and market development experience covers twenty years as a transformative B2B marketing and magnate, driving need,

Learn more about Mark Donnigan:Mark has played key roles in building several trailblazing companies in the video industry, including VUDU, the original licensed Hollywood content T-VOD streaming service that was acquired by Walmart. Kaleidescape, the first of its kind home entertainment server company founded by NetApp co-founder Michael Malcolm. A